In 2020, we did just that by setting up a new entity - Dodo Brands. In 2019, we decided to transform our company (Dodo Pizza) and reach beyond pizza. The greatest achievement of the Dodo Brands team in 2020: the Dodo Brands company itself. Some noteworthy new locations: our third unit in Lagos - made out of a shipping container, Dodo Pizza Munich - our first in Germany, and Dodo’s first company-owned pizzeria in Great Britain - in Leamington Spa. Dodo Pizza’s best launches: from Lagos to Leamington Across all of our 5 UK stores, we’ve seen a growing demand for pizza delivery since the start of the pandemic. With a +110% year-over-year growth in sales, Great Britain has become our fastest-growing market in Europe (assuming we still, after Brexit, can say “Europe” when referring to Britain). We saw $15.8m in revenue and started the new year with 25 locations (7 in Romania, 5 in the UK, 5 in Lithuania, 3 in Estonia, 3 in Nigeria, 1 in Slovenia and 1 in Germany). Sales across our Europe, UK and Africa network grew 94.4% year-on-year. Europe, UK and Africa: from 17 to 25 locations Market number 3 for Dodo Pizza is now Belaruswith (24 stores and 617m rubles - 2% of all sales. This market brought us 5% of all system sales in 2020. Kazakhstan 5% and Belarus 2% of all salesĭodo Pizza remains the market leader in Kazakhstan, with 1.38 billion rubles in system sales and 49 locations at the end of 2020. Our home market accounted for 87% of the total network’s sales (a year before, this metric was 89%). As a result, delivery made up as much as 70% of all sales last year.ĭodo Pizza’s system sales in Russia increased by 24% - to 22.3 billion rubles. In 2020, our delivery sales increased by 55% while dine-in sales contracted by 24%. Overall, Dodo Brands grew by 103 units and ended the year with 679 locations in 14 countries. We also launched one Drinkit shop and one Doner 42 unit in Moscow, Russia. This means our store count grew by 101 to a new total of 677. 679 stores, +103 net newĭodo Pizza opened 104 new outlets and closed 3 sites. Despite the circumstances, our system sales grew +14% in 2020 - to $356m. Many years ago, we also opted out of working with aggregators in our home market, in order to maintain direct communications with customers. Luckily, Dodo Pizza started out as a delivery company. Delivery happens to be the only segment of the foodservice market that has grown during the pandemic.
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